Photographing people for PR and marketing purposes is a delicate art that requires a combination of technical skills and interpersonal tact. The goal is to capture the subject’s best features and personality in a way that is both flattering and engaging, while also conveying the desired message to the target audience.
While every shoot is different, the one consistent factor is that people photograph better when they feel relaxed and in good hands. I try and establish a rapport with the subject, to make them feel comfortable, and direct them in a way that is both clear and encouraging.
Where the Focus is On You
The world has a fascination with celebrities. From movie stars, to famous musicians, literary stars, politicians, composers, professional athletes, artists, authors and more. I’ve spent my career shooting some of the most iconic and well-known faces in the world. I’ve also been lucky enough to form friendships with many of them. As humans, we admire these famous individuals, and sometimes we despise them. But mostly, we find them fascinating. Regardless of how we feel, they stir our emotions.
In 1977, my father worked for Independent News and Desi Arnaz was coming into Baltimore because he had written a book. My dad invited me to Desi’s book signing and I went with my Instamatic camera. There weren’t any photographers at the signing, so I took a few shots of Desi. Dad’s boss saw what I was doing and the positive interaction I was having with Desi and quickly told my dad he should buy me a better camera. This was the start of a stream of coincidences that led me to becoming a professional photographer.
THE POWER OF A MOMENT. Photographs have a profound power to capture and preserve moments in time, transforming them into enduring images that can shape perceptions and influence the course of history. At their most impactful, photographs can awe, inspire, and motivate people across all walks of life. Throughout my career as a photographer, I’ve had the privilege of documenting some of the most pivotal moments in history, and among my most cherished captures is a photograph of John Lennon and Yoko Ono.